WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Siam Commercial Bank PCL & Mirum Thailand

For: SCB Up

Award: Best Bank Mobile Website

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About the Entry

At present, many Thais do not have access to loan services due to their lack of credit. SCB as a leading bank in Thailand believes that everyone with financial discipline should be able to access a source of money. SCB Up is a new concept of money lending services, in which customers could lend, and expand loan amounts without existing credits.

SCB up website elaborated the new financial service concept for users of all financial knowledge. The Gamification interface was utilized to create a fun, and relatable financial narrative. Lenders must complete financial missions such as on-time payment, document download, etc, in order to expand their credit limit. The primary call to action leads users to download SCB easy app to access SCB Up services.