WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Provention Bio, Inc. | Patients & Purpose

For: Type1Tested.com

Award: Best Pharmaceuticals Mobile Website, Best of Show Mobile Website

Click here to see entry creative

About the Entry

A type 1 diabetes (T1D) diagnosis can be terrifying. It often happens without warning, leaving families unprepared to deal with the challenges of the disease. That’s because most people are not diagnosed until T1D has progressed and they show the signs of insulin dependence. But a blood test can detect T1D in its earliest stages, long before symptoms appear.

Awareness of the test, however, was extremely low and people didn’t understand the potential benefits of early detection. So, we needed to change the way people thought about—and approached—a T1D diagnosis. Our goal was to highlight the importance of getting screened for early-stage T1D as soon as possible. That way, people could recognize symptoms when they appear, and help reduce the risk of serious complications, like diabetic ketoacidosis (DKA). Knowing the chance of developing T1D is up to 15x higher with a family history, we focused our efforts on parents of high-risk children and young adults with relatives who have T1D—people who are familiar with the way a sudden diagnosis can impact your life.

Our younger audience demographic is very active on their phones, so we took a mobile-first approach to the design of the website that serves as the campaign’s informational hub. This includes optimizations to the downloadable resources to make them more easily readable on a mobile device, and an anchor linking strategy that allowed users to navigate directly to specific parts of content.

 

Award Credits

Contributors:

Chief Creative Officer:	Dina Peck
MP, Group Creative Director:	Tom Galati
SVP, Group Creative Director, Copy:	Matthew Sherwood
SVP, Associate Creative Director, Art:	Olivia Browne
VP, Group Copy Supervisor:	Abby Belani
VP, Group Account Director:	Nicole McKenna
Group Account Supervisor:	Nora Tibbetts
VP, Art Supervisor; Copy Supervisor:	Tatiana Girman; Ariel Klein
Digital Design Lead, UX :	Ling Yeung
Group Project Supervisor:	Aimee Kandell