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DHL serves tens of millions of users in 220 countries around the world with services ranging from express document and parcel delivery to outsourced supply chain management. Presenting all of DHL’s various business divisions and services on one website created a significant challenge for users trying to find just the business division or information they need for their location. After researching the expectations and behaviors of business users, the new design sought to create a friendly and informative way for users to quickly navigate the site content and solve the business problem of misdirected leads caused by user confusion. Improving the clarity of the content and streamlining the site to include just the information applicable to the user’s country, while also making it easy to find offerings in other countries, reduced user frustration and provided business cost savings.
Contributors:
SVP, Digital Customer Interactions : |
Konstantin Peris |
VP, Digital Customer Journey: |
David Kinahan |
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