WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2023 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: John Hancock

For: John Hancock Retirement App

Award: Best Financial Services Mobile Application

Click here to see entry creative

About the Entry

John Hancock’s retirement app makes it easy for participants to safely manage their retirement account, anytime, anywhere. The app offers facial recognition and touch ID for convenient access to the retirement plan, including the ability to enroll, view account details, make changes to their account, and use helpful financial tools that provide participants with guidance on their retirement saving strategies and financial priorities.

As consumers perform more and more transactions on their phones, it’s important that they be able to do the same with their retirement plans. John Hancock has fully embraced promotion of the retirement app in all participant touchpoints including email, print, and digital media with the goal of providing participants the ability to self-serve anytime, and from anywhere. 462,599 were using the app in August of 2023 with new users downloading daily.

 

Award Credits

Contributors:

AVP Lead Product Owner • JHRPS PRODUCT DEVELOPMENT:	Rhiannon Rail
SR MANAGER, PARTICIPANT EXPERIENCE:	George Levesque