WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2023 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Mirum (Thailand) Co., Ltd.

For: National Telecom Website

Award: Best Telecommunication Mobile Website

Click here to see entry creative

About the Entry

In 2021, NT, a Thai state-owned telecommunications company was established as a result of a merger between TOT and CAT. The NT website was created not only as a platform for customers to access NT products but also to communicate the brand's position to the general public. The concept of "A Digital Hero who brings innovation to all Thais" is translated into elements on the website. A wide range of users can conveniently access information on websites with accessible and text-to-speech tools. The website combines 3D content and mixed media such as animations, videos, infographics, and podcasts to appeal to generations and behaviors. The customer journey is seamlessly connected, with the relevant product offer at the right time. In addition, insightful digital articles are provided on the website to update digital trends and also bring traffic back to the website via SEO. All collected user data is analyzed through the NT Martech platform to improve the customer experience.