WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2023 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Mirum (Thailand) Co., Ltd.

For: SCBX Website

Award: Best Financial Services Mobile Website

Click here to see entry creative

About the Entry

In 2022 SCB, the first commercial bank in Thailand, underwent the most significant corporate restructuring; from a commercial bank business to a financial technology group under the mothership "SCBX" Being familiar with SCB for a long time makes most Thais misunderstand SCBX as a brand under SCB. How to effectively communicate about the change not only in the company structure but also in the perception of SCBX as a Reginal financial technology leader? The new SCBX website has been thoroughly designed following the UX process to reinvent the new customer's experience while responding to the new vision of the organization The use of straight lines motif throughout resonant the corporate value of stability, while transparent background elements emphasize corporate governance. One of the site's main focuses is to update users with financial technology insights from SCBX experts regularly. As the company recognizes the importance of providing knowledge and setting goals for the future to create a sustainable financial system. Moreover, content is a tool to build SEO that generates traffic to the website. Under the SCBX business menu, users can clearly understand all business groups under SCBX, what they do, the number of customers, and annual profits. Net Zero Future is a key mission that SCBX aims to achieve by 2030. The company places importance on sustainability in every aspect which includes sustainable finance, social impact, and a better environmental future. The content under the Sustainable menu elaborates on the company's strategic plan and concrete steps to achieve its goals.