WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Kraft Foods & 360i

For: Kraft Foods: Make Something Amazing

Award: Best Food Industry Mobile Website

Click here to see entry creative

About the Entry

In 2012, Kraft Foods launched Make Something Amazing with the aim of inspiring online conversations to build emotional connections and increase loyalty to the brand. Make Something Amazing represented the first unified digital presence for Kraft’s roster of cheese brands – and it was optimized for moms using mobile devices on the go and in the kitchen.

Creatively, the mobile site offers a do-it-yourself look and feel to inspire moms and change the way they consume recipe content on their mobile devices. Displaying visually vibrant recipe collections and inspiring how-to videos, the mobile site is perfect for moms to use while shopping or while in the kitchen cooking up something delicious. Created to maximize the user experience, the site provides step-by-step directions overlaying mouth-watering visuals, as well as quick-view instructions. For those simply browsing, the mobile site offers recipe categories for entrees, sandwiches, brunch, appetizers and more. Moms can add recipes to their recipe box, add ingredients to a shopping list, and share recipes via email, text or Facebook.

The mobile site’s rich visuals of sizzling food inspire moms to get creative and Make Something Amazing with Kraft Cheeses.