WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hotwire.com

For: Hotwire.com

Award: Best Travel Mobile Website

Click here to see entry creative

About the Entry

Consumers are becoming more and more mobile-savvy as smartphone usage continues to grow, and often they use mobile devices to score last-minute savings. So to help the deal-hunting consumer have access to the lowest prices last-minute, Hotwire.com unveiled its mobile site in March 2011. The site provides users with a streamlined and incredibly fast experience, complete with GPS, native maps, hi-res images and click-to-call customer support. Hotwire’s award-winning site features best-in-class technology and is suited perfectly for the last-minute booker. With just one click on the mobile device, the on-the-go traveler can book car rentals and hotels right up until midnight on the day of arrival. As a result of its sleek and efficient design, we’ve attracted the targeted last-minute booker. Almost all (90%) of hotel purchases are booked within one day of arrival and majority of (75%) of car rental purchases are booked within one day of pickup.

 

Award Credits

Contributors:

President:	Clem Bason