WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: GAF Roofing

For: GAF Colors

Award: Best Manufacturing Mobile Application

Click here to see entry creative

About the Entry

GAF Colors is an application that provides the user with easy navigation of the GAF residential shingle portfolio by grouping residential shingles by color. The app provides stunning images of the shingles and allows the user to see all of the shingle color options that are available to help beautify their home, all at the touch of a finger. The core challenge solved by the introduction of the GAF iPad apps - including GAF Colors was the portability/accessibility of GAF product information that would help Contractors as they counsel homeowners on their shingle choices. With the proliferation of technology in general, and mobile devices in particular, GAF sought to provide Contractors with the product information they need at their fingertips. As more contractors are utilizing iPads and to leverage the retina display qualities inherent in the iPad device, GAF developed interfaces allowing true mobility of content.

 

Award Credits

Contributors:

Ted Marcopolus:	Vice President, Marketing Services
Brian Baker :	Sr. Manager e-Strategy
Emily Videtto:	Director of Shingles & New Product Development
Carlos Caicedo:	Creative Director
Leslie Franklin:	Product Marketing Manager
Matt Neilan:	Designer