WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Bayer HealthCare

For: The Eczema App

Award: Best Health Care Mobile Application, Best Pharmaceuticals Mobile Application

Click here to see entry creative

About the Entry

Bayer was looking to provide eczema patients, with a definitive source for condition information, support and tools while offering them a recommended product, Desonate, which is a topical treatment of mild to moderate eczema in patients as young as 3 months. The ultimate objective of the app was to encourage users to download a coupon for Desonate that they could take to their pharmacy for savings on future prescriptions.

 

Award Credits

Contributors:

Account Director:	Tyler Campbell
Project Manager:	Molly Seewald
Marketing Communications:	Lauren Fedinec
Senior Brand Manager:	Keith Flanders
Senior Brand Manager:	Christopher Billis