WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: LexisNexis® Martindale-Hubbell® Law Firm Marketing Solutions

For: Martindale-Hubbell Competitive Essentials app for iPad

Award: Best Legal Mobile Application

Click here to see entry creative

About the Entry

Martindale-Hubbell® Competitive Essentials is a free app for the iPad that allows a law firm to quickly view and monitor performance data for their online marketing channels, as well as competitive firm data— all in one place. Competitive Essentials is perfect for firms that want to understand how their online marketing initiatives are performing and gather competitive intelligence, but don’t have staff dedicated to track online analytics.

The app helps law firms:
 Maximize marketing spend without the guess work – allows a firm to measure return on investment for their online marketing initiatives.
 Improve online visibility with data and suggestions for quick improvement - gives insight into which online marketing channels are making an impact and what can be done to improve those that are not.
 Understand competitors’ online marketing approach and metrics relative to their firm - provides a comprehensive view of competitive data, including social media usage, website and profile rankings in order to gain a competitive advantage.
The dashboard provides key data for Lawyers.com and martindale.com profile activity; website and search engine optimization (SEO) data; overall social media presence, and Martindale-Hubbell Lawyer Ratings for law firms and their selected competitors. Available only for LexisNexis® Martindale-Hubbell clients.

Entry Recognition (55 char limit): LexisNexis® Martindale-Hubbell® Law Firm Marketing Solutions

 

Award Credits

Contributors:

Product Manager:	Divya Jain
VP Product Development:	Anand Pandya
Sr Director Product Development:	Eric Lee
Program Manager:	Neil Dorah