WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Reckitt Benckiser and Genuine

For: Lysol Healthy Habits Program

Award: Best Consumer Goods Mobile Application

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About the Entry

Lysol, the leading health and hygiene brand is dedicated to promoting a healthy home and life beyond its products on store shelves. The Lysol Healthy Habits Program currently works with 65,000 schools across the country to teach young children about healthy habits to keep germs at bay. Lysol reached out to Genuine to create an iPad app that parents can also download to teach their children about the program. The Lysol Healthy Habits Program application was carefully designed with children's mindset in mind, playing off their love of fun colors and visually engaging characters. The iPad app encourages children to complete four games. “Germ-O-Scope” teaches children the proper way to wash their hands; “Science of a Sneeze” shows students the science of a sneeze and how to properly cough and sneeze so they do not spread germs; “Classroom Defender” is a fun-filled quiz that points out the most important times that students need to wash their hands; and “Defeat the Germs” is a discovery game that shows the children where germs may be hiding in the home. After all four mini-games are completed, the students can achieve their Lysol Healthy Habits Hero badge at the “Transformation Station” and take a photo with a custom avatar that can be shared or promoted through a microsite that parents can access.