WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Lightmaker
For: Harbour Air Responsive Website
Award: Best Travel Mobile Website
Click here to see entry creative
About the Entry
Harbour Air is the largest all-seaplane company in the world and has been operating for thirty years. Harbour Air engaged Lightmaker, which has a satellite office in Vancouver, BC, in a collaborative effort to envision, design and produce a digital destination.
The goal was to increase online bookings through a revamped user experience, as well as a strategic user flow that focuses on discovery and conversion. With a majority of Harbour Air’s customers already using the web to search, book and reserve their flights, they realized that this trend was only going to increase further. A best-in-class digital platform was required to accommodate the growing customer base online.
Lightmaker used the open-source Umbraco Content Management System as the backbone for the site and integrated several third-party applications. The functions include reservation booking, display advertising operations and e-commerce for gift certificates. The CMS was built and customized to be simple and user-friendly.
The new website was built using a responsive design, allowing the interface and layout to change depending on the size of the device it is being viewed on. Harbour Air now has the ability to deliver the information their customers want on multiple touch points, presenting the opportunity for increased conversions.
Award Credits
Contributors:
Executive Sponsor: |
Bill Quinn |
Project Manager: |
Karl Dunkelman |
Creative Director: |
Jesse Gazaway |
Technical Director: |
James Laver |
Founder/Chairman: |
Adrian Barrett |
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