WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: hawkeye and Cargill
For: Record Rack's BigShot Responsive Website
Award: Best Retail Mobile Website
Click here to see entry creative
About the Entry
hawkeye created a campaign to drive traffic and sales for retailers and online sales of Record Rack products by targeting and educating new and unaware hunters, wildlife enthusiasts and existing passionate consumers. Using a smartphone, consumers take aim at an in-store display and compete for various prizes, from coolers, pocket knives and instant coupons, to an all-inclusive hunting trip. From the thrill of the shot to the satisfaction of improving their scores, to the excitement of competing against hunters down the road and across the nation, the Record Rack BigShot hunting gameplay speaks directly to Record Rack’s core audience, builds awareness among new consumers and drives increases sales. Through a robust online experience that fuels the nationwide competition, consumers can see how they stack up against the best smartphone sharpshooters in the country with an online leaderboard, challenge their friends through social networks and compete for the right to be called Record Rack’s BigShot. An integrated email and social campaign, display advertising and print ads drive customers to stores to compete with traffic building displays and powerful partnerships with brands like Mossy Oak. The approach not only directly promotes Record Rack’s brand and product line but also increases the value of their brand to retailers who benefit from increased foot traffic and exposure. Record Rack's BigShot and hawkeye are elevating the game in wildlife marketing. In addition to using the in-store BigShot targets, you may also choose to use the digital version of the BigShot target at www.bigshotgame.com/play-online
Award Credits
Contributors:
Strategy: |
John Tedstrom |
Account Lead: |
Megan Fairchild |
Creative Director: |
Mark Beechy |
Copywriter: |
Kevin Fenton |
Videographer: |
Ricky Herrington |
User Experience: |
John Doumas |
Developer: |
Jason Awbrey |
Developer: |
Bryan Allen |
Developer: |
Ben Sterrett |
Project Manager: |
Kyle Plonka |