WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Americaneagle.com & MacNeil Automotive

For: WeatherTech

Award: Best Shopping Mobile Application

Click here to see entry creative

About the Entry

WeatherTech, a branch of MacNeil Automotive, manufactures the world’s most innovative and advanced products in automotive protection for internal and external usage. Their products set the industry standard, using sophisticated reverse engineering to assure a perfect fit to your vehicle. In order to maximize their customer shopping experience on a variety of devices, WeatherTech commissioned Americaneagle.com to create an iPad app that allows customers to truly test drive the product before purchasing. Users can dive into their shopping experience, filtering through a large inventory to find a mat custom to their car and needs, viewing photos, and watching videos of the product in action. The app also features an interactive page where the user can clean a dirty floor mat by tapping, tilting, and shaking their device, showcasing the product’s versatility as well as adding a fun, interactive element to the app.