WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Marcus Technologies

For: The Pfister Hotel

Award: Best Hotel and Lodging Mobile Website

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About the Entry

The primary goal of the Pfister Hotel website is to increase online reservations. Secondary goals include increasing content interactions and RFP submissions. Tertiary goals include increasing traffic to local events and dining sections of the site. The primary audience has an average household income of $100,000 and up and focuses on Generation X and Y. Within this broad target customer definition, there are four primary segments. First, the leisure traveler who is looking for unique accommodations when they travel and prefer an experiential visit, versus a traditional hotel room. Second, the business traveler who prefers the professional accommodations of a historic property. Both the leisure and business travelers are mobile, jet-setting and less brand loyal. Third, the meeting planner looking for elegant meeting space with specialized service and event execution. This includes corporate meeting planners as well as local charity members planning social functions such as galas. Finally, brides looking for an intimate and elegant setting for their special day.

 

Award Credits

Contributors:

IT Operations Manager:	Shawn Spartz
Digital Project Manager:	Jessica McCoy
Interface Developer:	Nick Rudich
Senior Web Developer:	Todd Herman
Web Designer:	Leslie Fickau
Associate Web Designer:	Danielle Henry
Marketing Manager:	Chaz Rzeplinski
Chief Technology Officer:	Peter Engel
Senior Director - Marketing and Ecommerce:	Christine Beuchert
Area Director - Marketing:	Cassy Scrima