WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Critical Mass

For: Sunglass Hut

Award: Best Fashion or Beauty Mobile Website

Click here to see entry creative

About the Entry

Sunglass Hut was the place consumers went for convenience, but it lacked the inspiration needed to pick the perfect pair. We worked with Sunglass Hut to position them as the fashion authority by connecting fashion inspiration and eCommerce, which enabled us to create not only a storefront but also a destination for their Fashion Forward Female target. Only one month after launching, the mobile site saw +44% increase in orders and +93% increase in revenue compared to the same time period last year.

 

Award Credits

Contributors:

Vice President, Insight and Planning:	Scott Hughes
Creative Director:	Steve Rowcliffe
Senior Art Director:	Andrew Lavery
Associate Director of User Experience Architecture:	Kate Simmons
Senior Designer:	Franchec Crespo
Associate Director of User Experience Architecture:	Warren Fallwell
Art Director:	Matt Adenis
Designer:	Marta Tomasir
Project Manager:	Sally McKinnon
Digital Producer:	Maria Lockhart