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Not only is AMA Atlanta the third largest chapter of the American Marketing Association, it sits inside one of the fastest rising digital marketing hubs in the country. Atlanta is filled with some of the region's top talent and most exciting firms, which is why AMA Atlanta needed a new site to help them better connect with the marketing community, serve their members and attract new ones.
AMA Atlanta's diverse audience was its greatest opportunity and also its biggest challenge. It wasn't enough for the new website to just provide resources for members or to simply add value for Atlanta marketers looking to join. AMA Atlanta's new website needed to speak to current as well as potential members, students and sponsors alike. The chapter also had specific goals of increasing member sign-ups and registration for their world-class educational events.
Contributors:
President: |
Adam Harrell |
Creative Director: |
Pete Lawton |
VP, Digital: |
Kimm Lincoln |
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