WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Pixe Social

For: Pixe Snap Summer Music Take Over

Award: Best Social Network Mobile Application

Click here to see entry creative

About the Entry

Pixe Social invited music fans along the East Coast to participate in Pixe Snap’s Summer Music Take Over concert contest series. We encouraged individuals to download Pixe Snap mobile app, snap a photo with friends, and tweet to enter to win two free concert tickets. To begin advertising the contest, our graphic design team created a custom contest poster board that anchored the look and feel of the contest marketing campaign. The poster was designed to look like popular music festival posters that advertise popular shows like FireFly Music Festival, SXSW, and Lollapalooza. After evaluating the tours stopping in the DC Metro area during the summer, Pixe Social chose the most anticipated concerts for individuals between the ages of 18 – 25. This target age range is noted for being the most active on their smart phones, downloading and using the most apps, and often sharing updates through social media. Featured artists and bands included popular acts such as Katy Perry, Justin Timberlake, and One Direction. In order to reach our market, Pixe Social advertised the Pixe Snap contest through organic and paid social media campaigns on Facebook and Twitter. With paid ads, we were able to segment Facebook and Twitter users by age and geographical location, which is a key feature of the app. The goal of this contest campaign was to increase the number of app downloads, engage with online fans, and leave a lasting impression on potential users. With over 290 downloads, the concert contest series, successfully entered our target demographic of app users.

 

Award Credits

Contributors:

CEO:	Rajiv Jain
Managing Director:	Tamie Nguyen