WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Pixe Social

For: IMEX Frankfurt Pixe Social Photo Booth

Award: Best Events Mobile Application

Click here to see entry creative

About the Entry

Pixe Social provided a unique tablet-based social marketing solution, the Pixe Social Photo Booth, to IMEX Frankfurt attendees. IMEX Frankfurt is a globally recognized exhibition for incentive travel, meetings, and events industry influencers. Pixe Social provided a team of social contributors to walk the show floor, taking branded pictures of attendees and exhibitors alike, inviting them to share their photos and testimonials about their show experience with fans and friends on leading social media. Pictures were instantly shared on the IMEX Facebook Page live from the show floor, tweeted with the event hashtag, and streamed to a HD photo wall on the show floor. Photo booth users were also encouraged to enter their email address to enter a contest to win an iPad Mini. The photo booth user who shared their photo from IMEX Frankfurt on Facebook and received the most likes won this exciting prize. The 268 photos shared by event attendees on the brand’s Facebook Page reached a total of 22,980 online fans, generating 50,753 unique impressions. The social-sharing power of the Pixe Social Photo Booth photos also resulted in a substantial jump in the brand’s Facebook Page visibility by reaching 99,282 fans leaving 309,989 impressions through likes and shares on Facebook. The IMEX Frankfurt Pixe Social photo booth was able to reach not only event attendees, but also expanded the reach to their friends and family through social media.

 

Award Credits

Contributors:

CEO:	Rajiv Jain
Director of Sales:	Michael Krantz