WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Noble Studios

For: Haws

Award: Best Manufacturing Mobile Website

Click here to see entry creative

About the Entry

Haws wanted its new site to serve as a lead acquisition tool featuring key product information. The company sells more than 400 products and many visitors reported it was difficult to find the products they were looking for. The secondary focus of the site was to position the company as a thought leader in its sector supported by white papers, videos, case studies and details of building and construction codes and certifications.

The new site feels like an eCommerce site with a “how to buy” button, connecting consumers with a regional sales representative or distributor in their area. It is easier for customers to find the key products, parts and distributor information they need to complete a purchase. The top navigation menu is simplified, making it easier for potential customers to explore the site and find the products or parts they are looking for. Website visitors who click on products can filter their options. They can choose the hydration station, for example, and filter by applications, finishes, installation type and more than a dozen features. When visitors click on a product, the site also displays related products, detailed 360-degree views of products and the option to create a project list to keep track of their purchases.