WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: CBS Local Digital Media

For: Best News App: CBS Local App

Award: Best News Mobile Application

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About the Entry

Best News App: CBS Local App CBS Local serves as the local destination for breaking news, sports, weather and traffic for the owned and operated CBS RADIO and Television stations in 24 of the top DMAs across the country. In June 2012, the CBS Local App was launched. Once downloaded based on user location the app re-formats itself to provide local news and information. The app features six sections including News, Sports, Best Of, Video, Local Offers and Events. There is also a front page section that aggregates the top stories within each section. In addition to finding content, users are able to stream their favorite local sports, news and entertainment stations on the app and find out what the local weather is for the week. In Spring 2014, the app launched deep-linked and customizable push notifications. Notifications are geo-targeted based on location and offer updates in Breaking News, Sports Headlines, Weather Alerts and Traffic Advisory. The app itself also experienced a redesign with improvements in navigation including a more seamless browsing experience, new features for local newsletters and a customizable alarm clock that allowed users to wake up to their favorite stations.