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The goal of the new web property was to create a clear conversion strategy for multiple target audiences. Integris had two customer focuses: personal and business banking specific to (6) communities in Northern British Columbia. The site executes clear conversion paths, a large depth of information, rates, calculators, conversion forms, and rich content (160+ pages) all in preparation for an extensive digital marketing plan. The site is fully responsive in all areas/functions including site speed optimization and server caching.
Contributors:
President & CEO: |
Peter Jasniewski |
Senior Project Manager: |
Mike Gualtieri |
Digital Marketing Manager: |
Michael Gardash |
Web Media Coordinator: |
Lenny Dingemans |
SEM Specialist: |
Calvin Chan |
Senior Web Developer: |
Abhijeet Sidhu |
Creative Director: |
Trevor Stooke |
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