WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Lopez Negrete Communications

For: Crea Futuro

Award: Best Internet Service Provider Mobile Website

Click here to see entry creative

About the Entry

In celebration of Hispanic Heritage Month, Verizon Communications recently debuted its “Heritage of Tomorrow” microsite, http://www.verizon.com/creafuturo/en/. This initiative aims to spotlight Hispanic individuals, groups and ideas making a positive impact in their communities by building a better future through the use of technology.

As time progresses, we will have six real stories told through a series of videos and images introduce Verizon consumers to six distinctive ideas that have improved the lives of others. Creative visuals and real-life conversations blend with fun and engaging dialogue to bring these individuals to life, in their own words. The end result is a thought-provoking representation of going beyond the norm to create lasting legacies.

The site idea is simple: human ingenuity paired with Verizon’s technology can create positive change. It’s also a campaign about celebrating untold stories, which meant the videos had to be compelling and shareable, while also conveying clearly and directly the relationship between Verizon and the Latinos sharing their stories.

Lopez Negrete Communications will create more than 30 videos, using a blend of styles from documentary narratives to intimate one-on-one interviews, and will push the digital aspect of the campaign through the creation of a unique English- and Spanish-language microsite. Campaign messaging is published on the Spanish-language Verizon Wireless Twitter account and the Somos Verizon FiOS Facebook and Twitter accounts. The landing page offers one convenient place to experience all the videos, sharing how technology can positively affect the future.

 

Award Credits

Contributors:

President, CEO:	Alex Lopez Negrete
Chief Creative Officer:	Fernando Osuna
Executive Creative Director:	Vicent Llopis
Executive Director, Digital:	Leonardo Basterra
Director Digital Development:	Chad Shanehchian
Associate Creative Director:	Arturo Colón
Sr. Art Director:	Ricardo Romero
Jr. Copywriter:	Holly Tuggy
Senior Web Developer:	Yuji Iwanaka
Sr. Digital Producer:	Brian Truax